{"id":8711,"date":"2023-07-13T10:12:57","date_gmt":"2023-07-13T10:12:57","guid":{"rendered":"http:\/\/www.mslive.co.in\/blog\/?p=8711"},"modified":"2023-08-16T08:50:13","modified_gmt":"2023-08-16T08:50:13","slug":"best-video-streaming-server-in-chennai","status":"publish","type":"post","link":"http:\/\/www.mslive.co.in\/blog\/best-video-streaming-server-in-chennai\/","title":{"rendered":"4 Ways to Leverage the Video Analytics Provided by Your Online Video Platform (OVP)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8711\" class=\"elementor elementor-8711\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b58f04c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b58f04c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2af342a\" data-id=\"2af342a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-421defb elementor-widget elementor-widget-text-editor\" data-id=\"421defb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Analytics are statistics or measurements of customer behavior. Typically, businesses use this information to determine what it is people do on their websites. This data is a goldmine when it comes to objective assessments of a business\u2019 strengths, weaknesses, and opportunities. Specifically, this article examines <a href=\"http:\/\/mslive.co.in\/\">video<\/a> analytics provided by an OVP or <a href=\"http:\/\/mslive.co.in\/\">online video platform<\/a>.<\/p><p>Knowing your viewers is a challenge, but your <a href=\"http:\/\/mslive.co.in\/\">video<\/a> analytics data can help you better know and understand your audience. This information can then be leveraged to create better outcomes across the board.<\/p><p><strong>Data-driven business decisions to improve outcomes<\/strong><\/p><p>Data gathering has been a big deal in the organizational world for a long time. Information about your target audience\u2014age, location, sex, marital status, income, buying habits, employment, educational history\u2014is all valuable from a marketing standpoint.<\/p><p>Website analytics typically measure who visits your website, how they arrived, what they did on your site, and where they went afterward. There are countless other measures that various analytics tools gather. In the context of <a href=\"http:\/\/mslive.co.in\/\">online and streaming video<\/a>, this information can help you make better decisions.<\/p><p>Usually, improvements are small. Changing the time when you release content, for example, may boost your views by seven or eight percent. However, if you can repeat this pattern and improve your strategy across the board, you can have great success based on analytics.<\/p><p>In this article, we\u2019ll provide more information about <a href=\"http:\/\/mslive.co.in\/\">video<\/a> analytics and how this can be leveraged for better business performance and intelligent decision-making. We\u2019ll do this by examining four different methods for leveraging the <a href=\"http:\/\/mslive.co.in\/\">video<\/a> analytics provided by your <a href=\"http:\/\/mslive.co.in\/\">OVP<\/a>.<\/p><p><strong>What type of data is gathered on the video analytics dashboard of an OVP?<\/strong><\/p><p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8713 size-full\" src=\"http:\/\/www.mslive.co.in\/blog\/wp-content\/uploads\/2023\/07\/blog260.png\" alt=\"\" width=\"341\" height=\"229\" srcset=\"http:\/\/www.mslive.co.in\/blog\/wp-content\/uploads\/2023\/07\/blog260.png 341w, http:\/\/www.mslive.co.in\/blog\/wp-content\/uploads\/2023\/07\/blog260-300x201.png 300w\" sizes=\"(max-width: 341px) 100vw, 341px\" \/><\/p><p>Here are a few types of data gathered on the <a href=\"http:\/\/mslive.co.in\/\">video<\/a> analytics dashboard of a reliable <a href=\"http:\/\/mslive.co.in\/\">online video platform<\/a>:<\/p><ul><li>How many viewers are watching your <a href=\"http:\/\/mslive.co.in\/\">videos<\/a><\/li><li>Number of unique visitors<\/li><li>Number of repeat visitors<\/li><li>How many people view each <a href=\"http:\/\/mslive.co.in\/\">video or stream<\/a> (most popular content)<\/li><li>Total <a href=\"http:\/\/mslive.co.in\/\">live streaming<\/a> viewers<\/li><li>Total <a href=\"http:\/\/mslive.co.in\/\">VOD (Video-On-Demand)<\/a> viewers<\/li><li>Rate of visitors in a given time frame<\/li><li>Country of origin (measured via IP address)<\/li><li>Total bandwidth used<\/li><li>Bandwidth used on a per <a href=\"http:\/\/mslive.co.in\/\">video<\/a>, per <a href=\"http:\/\/mslive.co.in\/\">streaming channel<\/a>, per package, or per playlist basis<\/li><li>Revenue per <a href=\"http:\/\/mslive.co.in\/\">video<\/a><\/li><\/ul><p>The data gathered may vary by platform. Some external tools, such as the free and nearly ubiquitous Google Analytics, provide additional measures. Most analytics experts recommend setting up a separate <a href=\"http:\/\/mslive.co.in\/\">video<\/a> analytics account for video data only. This allows you to isolate the information gathering for your <a href=\"http:\/\/mslive.co.in\/\">video<\/a> efforts from the rest of your website.<\/p><p>Google Analytics for <a href=\"http:\/\/mslive.co.in\/\">video<\/a> can help you measure additional types of data once it has been linked to your <a href=\"http:\/\/mslive.co.in\/\">streaming solutions provider<\/a>, such as:<\/p><ul><li>Real-time viewer count on <a href=\"http:\/\/mslive.co.in\/\">live streams<\/a><\/li><li>Type of device the viewer is using (desktop, mobile, or tablet)<\/li><li>Average playtime per person<\/li><li>Average playtime per <a href=\"http:\/\/mslive.co.in\/\">video<\/a> (most engaging <a href=\"http:\/\/mslive.co.in\/\">videos<\/a>)<\/li><li>Traffic source (organic, paid, specific campaigns)<\/li><li>Most popular video bit rates<\/li><li>Most buffered <a href=\"http:\/\/mslive.co.in\/\">videos<\/a><\/li><\/ul><p><strong>1. Track the best performing content<\/strong><\/p><p>Now let\u2019s take a look at how you can use this information. The first thing you should be doing with your <a href=\"http:\/\/mslive.co.in\/\">video<\/a> analytics data is the most obvious: tracking your best performing content. This data can be isolated to only include \u201cunique views,\u201d so that a small number of people re-watching content over and over again doesn\u2019t skew your numbers.<\/p><p>You can measure this with two metrics. The first is total views per <a href=\"http:\/\/mslive.co.in\/\">stream or video-on-demand<\/a>. This provides a raw measure of popularity. It\u2019s the \u201cclickbait\u201d measure. If you\u2019re able to drive this number up, it means your content hooks are working well. Your social <a href=\"http:\/\/mslive.co.in\/\">media<\/a> posts, <a href=\"http:\/\/mslive.co.in\/\">video<\/a> times, and <a href=\"http:\/\/mslive.co.in\/\">SEO<\/a> are performing well when this number is high. On the other hand, low total views mean that you need to reassess these approaches or create better content.<\/p><p>Always share your <a href=\"http:\/\/mslive.co.in\/\">videos<\/a> on <a href=\"http:\/\/mslive.co.in\/\">social media platforms<\/a> so that viewers can watch directly in their news feeds. Social sharing can be very high in this context.<\/p><p>The second metric is total time viewed per <a href=\"http:\/\/mslive.co.in\/\">stream or VOD<\/a>. This is a more precise measure. Time viewed gives a better approximation of how much people like watching your content. You may have 100,000 views, but if the average viewing time is only 10 seconds, that\u2019s not a very potent audience. On the other hand, 100 viewers who are willing to watch for an hour straight\u2014that\u2019s more valuable than the view count would imply.<\/p><p>Many users drop a <a href=\"http:\/\/mslive.co.in\/\">video<\/a> shortly after starting to watch. However, about 65 percent of viewers watch more than 3\/4 of a <a href=\"http:\/\/mslive.co.in\/\">video<\/a> before navigating away.<\/p><p>This info can be used to help determine what types of <a href=\"http:\/\/mslive.co.in\/\">online video<\/a> content are popular and where improvements are needed.<\/p><p><strong>2. Narrow down your viewer profiles<\/strong><\/p><p>The next set of info you can gather with <a href=\"http:\/\/mslive.co.in\/\">video<\/a> analytics is user profile information. Generally, this is limited to data such as country of origin. However, there are other ways (such as a survey) to gather more complex user data, including age and financial status.<\/p><p>This information, even when imprecise, can be highly valuable. Country of origin data may help you discover a following in a region which you were not aware of. User profiles can be fleshed out with other information that we\u2019ll cover next. This includes device preference and time of viewing. That data can help you craft a good understanding of who your customers are.<\/p><p>User profiles are a core part of effective business strategies.<\/p><p>User origin can also help you identify potential areas for growth. For example, you may have a big following in a foreign nation. You could invest in this by translating content, working with local partners, creating a new <a href=\"http:\/\/mslive.co.in\/\">marketing<\/a> campaign, or even building a new office. Data helps drive growth and smart decision-making.<\/p><p><strong>3. Perfect timing<\/strong><\/p><p>Timing is an X-factor in any content marketing effort. Maybe you tend to launch new <a href=\"http:\/\/mslive.co.in\/\">video streams<\/a> at 7 p.m. Pacific Time. That may make a lot of sense if your audience is on the West Coast. But if you\u2019ve got a following in Europe, that\u2019s the middle of the night.<\/p><p><a href=\"http:\/\/mslive.co.in\/\">Video<\/a> analytics allows you to conduct some A\/B testing to determine the best timing for releasing content. While trying to control for other variables such as content type, marketing, and hype, try a few different <a href=\"http:\/\/mslive.co.in\/\">live streams<\/a> at different times of the day and during different days of the week.<\/p><p>Then, dig deep into the analytics for these periods. How many people watched, and from where? For how long did they watch? Did the most popular devices vary by time of day? All this data can help you refine and improve your strategy.<\/p><p><strong>4. Gather technical data: OS, device, and more<\/strong><\/p><p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8714 size-full\" src=\"http:\/\/www.mslive.co.in\/blog\/wp-content\/uploads\/2023\/07\/blog261.png\" alt=\"\" width=\"343\" height=\"261\" srcset=\"http:\/\/www.mslive.co.in\/blog\/wp-content\/uploads\/2023\/07\/blog261.png 343w, http:\/\/www.mslive.co.in\/blog\/wp-content\/uploads\/2023\/07\/blog261-300x228.png 300w\" sizes=\"(max-width: 343px) 100vw, 343px\" \/><\/p><p>The final type of data we\u2019ll look at here is technical information. This includes the operating system your viewers use, what type of browser they use, device type, and so on. This data is useful because it helps determine your technical infrastructure and aesthetic style.<\/p><p>For example, if the vast majority of your users are accessing content via small-screen mobile devices, you may not want to invest a huge amount of money in a desktop website redesign. Or, maybe a preponderance of tablet users means you should focus your team on creating a new <a href=\"http:\/\/mslive.co.in\/\">dedicated<\/a> mobile app optimized for tablet screens.<\/p><p>If your users are mostly on mobile, you\u2019ll also want to be sure you\u2019re <a href=\"http:\/\/mslive.co.in\/\">streaming<\/a> with mobile-compatible formats such as <a href=\"http:\/\/mslive.co.in\/\">HLS<\/a>. Focus your resources where they are needed.<\/p><p>Similarly, browser preference allows you to test on the most popular browsers among your actual audience, rather than simply assuming you know what\u2019s best because you use it already.<\/p><p><strong>Data use in marketing and sales<\/strong><\/p><p>Analytics data, and here the <a href=\"http:\/\/mslive.co.in\/\">video<\/a> analytics data, is a goldmine for your business. It allows you to make decisions based on hard data, not speculation, intuition, or fallible logic. Additionally, you can measure the effectiveness of certain media, messages, campaigns, and methods. Analytics can point towards information that increases sales, strengthens <a href=\"http:\/\/mslive.co.in\/\">marketing<\/a>, and much more.<\/p><p><a href=\"http:\/\/mslive.co.in\/\">Video<\/a> analytics also enable greater engagement, higher customer retention, and logical self-criticism leading to better performance across the board.<\/p><p><strong>Conclusion<\/strong><\/p><p>The information provided here should allow you to assess the <a href=\"http:\/\/mslive.co.in\/\">video analytics<\/a> options provided by various <a href=\"http:\/\/mslive.co.in\/\">OVPs<\/a>. You can also click here for an updated 2018 comparison of the <a href=\"http:\/\/mslive.co.in\/\">streaming services provider<\/a>. This provides a brief mention of analytics, as well as other core features. Remember that <a href=\"http:\/\/mslive.co.in\/\">video analytics<\/a> is only one feature of an <a href=\"http:\/\/mslive.co.in\/\">OVP<\/a>. It\u2019s best to research your top picks in detail before selecting a <a href=\"http:\/\/mslive.co.in\/\">platform<\/a>.<\/p><p>It\u2019s not an overstatement to say that analytics has taken the business world by storm. The ability to easily gather information on customers and their behavior has been a major boon for businesses and institutions of all sorts. We hope that this article has helped you to better understand how to use your<a href=\"http:\/\/mslive.co.in\/\"> video analytics<\/a> to improve your <a href=\"http:\/\/mslive.co.in\/\">online video<\/a> content strategy.\u00a0<\/p><p><a href=\"http:\/\/mslive.co.in\/\">#videostreamingserveropensourceinchennai\u00a0\u00a0\u00a0 #srtstreamingserverinchennai\u00a0\u00a0\u00a0 #webrtcstreamingserverinchennai\u00a0\u00a0\u00a0 #iptvstreamingserverinchennai\u00a0\u00a0\u00a0 #obsstreamingserverinchennai\u00a0\u00a0\u00a0 #srtstreamingserveropensourceinchennai\u00a0\u00a0\u00a0 #dockervideostreamingserverinchennai\u00a0\u00a0\u00a0 #srtstreamingserverfreeinchennai\u00a0\u00a0\u00a0 #hlsstreamingserveropensourceinchennai\u00a0\u00a0\u00a0 #obscustomstreamingserverinchennai\u00a0\u00a0\u00a0 #obslocalstreamingserverinchennai\u00a0\u00a0\u00a0 #selfhostedstreamingmediaserverinchennai\u00a0\u00a0\u00a0 #multicaststreamingserverinchennai\u00a0\u00a0\u00a0 #vlchlsstreamingserverinchennai\u00a0\u00a0\u00a0 #ffmpegserverstreaminginchennai\u00a0\u00a0\u00a0 #videostreamingserverpythoninchennai\u00a0\u00a0\u00a0 #videostreamingservergithubinchennai\u00a0\u00a0\u00a0 #freeradiostreamingserverhostinginchennai\u00a0\u00a0\u00a0 #ubunturtspstreamingserverinchennai\u00a0\u00a0\u00a0 #4kstreamingserverinchennai\u00a0\u00a0\u00a0 #obsserverstreaminginchennai\u00a0\u00a0\u00a0 #opensourcegamestreamingserverinchennai\u00a0\u00a0\u00a0 #rtspstreamingserverpythoninchennai\u00a0\u00a0\u00a0 #obsstudiocustomstreamingserverinchennai\u00a0\u00a0\u00a0 #manageddedicatedlivestreamingserverinchennai<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Analytics are statistics or measurements of customer behavior. Typically, businesses use this information to determine what it is people do on their websites. This data is a goldmine when it comes to objective assessments of a business\u2019 strengths, weaknesses, and opportunities. Specifically, this article examines video analytics provided by an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[254],"tags":[778,913,805,953,808,958,797,941,80,940,754,878,739,860,83,933,755,884,713,829,801,947,716,832,750,874,762,891,804,951,90,896,783,918,764,894,784,919,792,934,795,937,737,858,748,871,709,825,96,957,723,841,757,886,743,865,768,899,711,827,793,935,101,908,103,821,729,849,105,930,763,893,106,909,109,880,799,943,111,938,112,842,738,859,789,928,712,828,803,949,120,901,70,121,883,811,124,926,717,833,125,960,813,123,882,72,892,751,875,71,127,910,843,559,944,721,838,733,853,766,897,747,870,810,961,706,819,790,931,735,855,726,846,745,867,740,861,782,917,731,851,734,854,780,915,720,837,794,936,139,950,786,923,502,836,776,911,719,835,796,939,705,818,758,887,746,869,791,932,759,888,730,850,741,863,714,830,704,816,777,912,157,881,167,769,900,820,742,864,171,920,787,924,736,856,725,845,174,857,773,905,765,895,753,877,772,904,728,848,744,866,802,948,788,927,708,724,844,823,722,839,781,916,184,929,703,812,727,847,188,185,922,824,815,774,906,771,903,807,955,779,914,187,952,715,831,732,852,775,907,806,954,196,809,959,198,840,767,898,197,879,817,707,822,199,945,760,889,756,885,202,868,752,876,212,956,798,942,785,921,215,873,702,814,749,872,710,826,761,890,800,946,718,834,770,902,224,925,228,862],"_links":{"self":[{"href":"http:\/\/www.mslive.co.in\/blog\/wp-json\/wp\/v2\/posts\/8711"}],"collection":[{"href":"http:\/\/www.mslive.co.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mslive.co.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mslive.co.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mslive.co.in\/blog\/wp-json\/wp\/v2\/comments?post=8711"}],"version-history":[{"count":9,"href":"http:\/\/www.mslive.co.in\/blog\/wp-json\/wp\/v2\/posts\/8711\/revisions"}],"predecessor-version":[{"id":10894,"href":"http:\/\/www.mslive.co.in\/blog\/wp-json\/wp\/v2\/posts\/8711\/revisions\/10894"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.mslive.co.in\/blog\/wp-json\/wp\/v2\/media\/3517"}],"wp:attachment":[{"href":"http:\/\/www.mslive.co.in\/blog\/wp-json\/wp\/v2\/media?parent=8711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mslive.co.in\/blog\/wp-json\/wp\/v2\/categories?post=8711"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mslive.co.in\/blog\/wp-json\/wp\/v2\/tags?post=8711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}